Whiskey & work Podcast w/ Kelsey Murphy

Written By Liam Darmody

I joined Kelsey Murphy on her Whiskey & Work podcast to discuss how entrepreneurs & executives can manifest serendipity and attract opportunities by leveraging their personal brands. In Kelsey’s words:

In this episode Kelsey dives into LinkedIn strategies with Liam Darmody, a LinkedIn expert known for his no-BS approach to personal branding and social selling. He shares how to transform your LinkedIn profile into a powerful, client-attracting landing page while still showcasing who you are. Liam’s insights are especially valuable for coaches, entrepreneurs, and executives aiming to establish a unique presence that draws in clients and career opportunities. Sit back, relax and grab a pen and paper for this one — you’re going to want to take some notes! 

What we’re talking about…

  • Why LinkedIn is a goldmine for business development and high-margin 1:1 coaching

  • Leveraging LinkedIn to create a flexible, profitable business with total scheduling freedom

  • Liam’s LinkedIn Blueprint

  • Crafting a professional banner, headshot, and headline that captivate at first glance

  • Using a strong "about" section and a compelling featured section to showcase your services and personality

  • How to make the most of the limited space in your headline and about section to optimize search visibility

  • Injecting personality into your content – using interests like Liam’s “hot sauce aficionado” status to connect and spark conversation

  • Treating LinkedIn as an interactive space where every comment can be a networking opportunity

  • Diversifying content topics to avoid “business fatigue” and keep followers engaged

  • Why LinkedIn’s push for video content presents a unique chance to stand out

  • Benefits of LinkedIn Premium and Sales Navigator for business development

  • Using the custom call-to-action (CTA) button effectively for profile engagement and lead generation

  • Liam’s story of transforming his LinkedIn presence, going from minimal engagement to achieving millions of impressions organically

  • Cost savings in organic reach on LinkedIn versus paid social platforms

  • Insights into connecting vs. following, optimizing the profile for business visibility, and practical steps for using LinkedIn’s newest tools

You can check it out HERE.

Liam Darmody
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